Matthew Magsaysay

Take a journey through six decades of Honda innovation as multiple animators manipulate thousands of hand-drawn illustrations.

Creative Arts Emmy Nominee for Most Outstanding Commercial 
Ottawa Animation Festival - Best Commissioned Animation
Cannes Gold Lion - Motion Graphic Design & Animation
Cannes Silver Lion - Animation
D&AD Award - Graphite Pencil - Animation
One Show - Gold Pencil - Animation 
Clio Award -Silver- Animation
Cannes Bronze Lion - Sound Design
Clio Award - Gold - Best Sound Design
Creative Circle UK - Best Sound Design
Cyclone Award - Best Sound Design

“No Nonsense, Just Business,” the first campaign for Spectrum Business that we launched at RPA. With a ruthlessly straightforward approach, we created a unique forum where our new spokeswoman could connect and discuss common internet and phone frustrations one-on-one with small business owners. Filming two 30-second spots, one DRTV 60-second spot, and four digital videos remotely in a two-day shoot was not an easy feat and definitely didn’t allow for any nonsense. After being on air for a month, the campaign exceeded performances from their previous 3 campaigns.

I produced this series alongside the ground breaking reality TV production company, Bunum Murray ( Real World, Road Rules, Project Runway etc.) Working in the fast paced and loose nature of reality TV while simultaneously trying to coordinate Social Media Influencers, along with a full design crew tasked with completely revamping a college dorm room in about a day and managing client expectations was ROUGH to say the least. There were 16 full-length episodes and 27 pieces of content total to film, edit, finish, score and deliver in just two months. Below are a few of the episodes.

Dr Pepper introduced it’s “one of one” campaign, celebrating what makes us unique individuals. We produced an anthem spot and then individual spots for well known artists and influencers such as Macklemore and beauty entrepreneur Michelle Phan.

The World Health Organization has ranked vaccine hesitancy as one of the top-10 health threats in the world for 2019. Clearly, vaccination is important, but rather than scare people into awareness, we wanted to create something positive with this #VaccinesWork campaign for UNICEF.

The animated film was based around the relatable insight that kids, by their very nature, are little daredevils who are constantly putting themselves in danger. With so many dangerous situations seemingly waiting for them around every corner, it only makes sense to keep them safe from some of the dangers we can, by having them vaccinated.

In creating the concept for the posters, we wanted something that could live alongside the film, but would also present a fresh interpretation of “kids facing danger.” This time, we chose to show kids in aspirational roles with clear and logical antagonists. When we figured out that the arm administering the vaccine could provide a metaphorical barrier, we knew we had something that was smart but also simple enough to be immediately understood around the world.

We were given the great opportunity to create a film for the Pediatric Brain Tumor Foundation ( PBTF ) . It centers around the unfortunate but very real feeling kids receiving cancer treatments have over the holidays; that Santa won't find them because they aren't at home.

We made this film for those kids, hopefully giving them some assurance that the holidays will find them and that they are not alone.